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The coming year
Our Marketing and Development Plan We have been fortunate enough to recruit the services of VCCP, one of the leading advertising agents in the UK, who have very kindly provided major assistance with marketing. Overall, our marketing and fundraising plan includes the following key objectives:-
Whilst we have a commitment from the government to pay basic staff wage costs, we are committed to funding other related and ongoing costs such as the salary for the Hospital Manager, staff enhancements and other benefits as well as capital costs for specific developmental projects. Capital costs for the development work are in the order of £900,000. We anticipate that the regular income generation requirement that will adequately supply the operating costs of the hospital will be in the region of £85,000 per year, and this should then be linked to inflation for future planning purposes. The total required is therefore £1.75 million over 10 years. A very important premise for us is sustainability and our goal in the long term is to set up appropriate systems such that the hospital will function without input from our charity, including attracting revenue from the tourist industry.
We plan a range of activities to raise awareness of Makunduchi hospital in Zanzibar, which will include the introduction of a hospital colour scheme (to be applied to uniforms, paperwork, wall decorations, brochures, posters etc.) as well as staff uniforms. We also plan a celebration ‘Opening Ceremony’ which will involve the media, overseas representatives and local personalities.
We are aware that the success of the Makunduchi Project will initially depend on the ability of the UK team to raise sufficient capital and a sustainable annual income. This will be the main focus for the immediate future, in parallel with development planning. View our: Key Performance Indicators for the Year 2007-2008 (PDF) View our: Operational Plan (PDF) |